Graduated from Wellesley CollegeHolds a doctorate from Boston University
Originally studied media and public health problems
“Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity.”“By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.”
Degrading Women Image Examples:
The first image states "the longer you wait, the better it gets." Clearly this is making fun of the young innocent school girl that became very pretty with a big chest after seven years. This Evan Williams advertisement is comparing their product to a woman that became better looking after seven years, stating that their product is great because it has aged for seven years.
In my own opinion, it is apparent that this problem with women being degrading starts many years ago. This is evident in the image to the right. The ad is portraying that women are not usually "strong enough" to open a bottle of ketchup. The facial expression of the woman makes it seem like she is surprised that opening the bottle could be so easy. Again, degrading woman in advertisements has been prevalent in our society for a long time.
Body Image Ads
No wonder girls have issues with being comfortable in their own bodies. Girls growing up in our societies grow up learning that skinny equals beauty. This horrifying ad is an example of how much eating habits and disorders are affecting our society. This sickly thin girl is looking in the mirror and the ad is showing us that she sees herself as "fat." This sick girl is envisioning this alternate body that is bigger and not as pretty. Meanwhile, we can see her bones popping out from under her skin because she is deathly skinny. This ad jumps out and should be a sign to parents and teachers of girls everywhere because they need to change this idea of being skinny equals beauty.
Well here is our problem! This model is getting ready for a bathing suit modeling fashion show. First of all, she is so skinny it is hard to look at her brail body. Secondly, how could anyone around her think that she is mentally stable enough to be walking around looking like that. And lastly, how is the makeup artist continuing with her job as this woman is standing in front of her looking like this. Models are theoretically suppose to be these glamourous woman that are examples for other people. Little girls use models as their own role models. I cannot image any parent that would want their daughter to look up to this woman. This woman is sick and yet she is a model and our society turns a blind eye to the issues involved with the modeling business.
THE SOLUTION:
The Dove Movement for Self-Esteem Their Mission: "Our movement is building a world where women everywhere have the tools to inspire each other and the girls in their lives." -dovemovement.com
"Imagine a world where every girl grows up with the self-esteem she needs to reach her full potential, and where every woman enjoys feeling confident in her own beauty. Imagine the world of possibilities we can open up by helping to build self-esteem in the people we love most."
The advertisement was a critical, popular, and financial success. It won a number of awards in the advertising industry, including two Cannes LionsGrand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated to be worth over $150M. Evolution has also spawned numerous unofficial alternate versions, including a title sequence to a BBCsketch show and the short parody Slob Evolution, which has gone on to itself be nominated for a Daytime Emmy Award.
Other Positive Body Image Examples:
Glamour Magazine got a huge stir after adding this image of 20-year-old Lizzi Miller. This beautiful young woman is smiling and seems to be enjoying life regardless of how her body looks. Glamour received repeated praise for this ad. Thousands of woman sent emails and letters thanking them for making them feel better about their bodies. Women were happy that finally the magazines realize that being really thin is not the only way to be beautiful.
Positive Nike Ad:
"Nike has launched a new ad campaign focusing on "real" women - and celebrating big butts, thunder thighs and "shoulders that aren't dainty," according to AdAge. The campaign follows in the wake of a series of Dove ads featuring women from sizes six through 12 that have spawned a flood of criticism and kudos."
2005 "My Butt is Big" Campaign 2010 "My Butt is Big" Revision
"My Knees are tomboys. They get bruised and cut every time I play soccer. I'm proud of them and wear my dresses short. My mother worries I will never marry with knees like that. But I know there's someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together. JUST DO IT."
Jean Kilbourne
Born January 4, 1943 (68 years old)
Grew up in Massachusetts and lives there today
Graduated from Wellesley CollegeHolds a doctorate from Boston University
Originally studied media and public health problems
“Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity.”“By bringing Kilbourne's groundbreaking analysis up to date, Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.”
Degrading Women Image Examples:
The first image states "the longer you wait, the better it gets." Clearly this is making fun of the young innocent school girl that became very pretty with a big chest after seven years. This Evan Williams advertisement is comparing their product to a woman that became better looking after seven years, stating that their product is great because it has aged for seven years.
In my own opinion, it is apparent that this problem with women being degrading starts many years ago. This is evident in the image to the right. The ad is portraying that women are not usually "strong enough" to open a bottle of ketchup. The facial expression of the woman makes it seem like she is surprised that opening the bottle could be so easy. Again, degrading woman in advertisements has been prevalent in our society for a long time.
Body Image Ads
No wonder girls have issues with being comfortable in their own bodies. Girls growing up in our societies grow up learning that skinny equals beauty. This horrifying ad is an example of how much eating habits and disorders are affecting our society. This sickly thin girl is looking in the mirror and the ad is showing us that she sees herself as "fat." This sick girl is envisioning this alternate body that is bigger and not as pretty. Meanwhile, we can see her bones popping out from under her skin because she is deathly skinny. This ad jumps out and should be a sign to parents and teachers of girls everywhere because they need to change this idea of being skinny equals beauty.
Well here is our problem! This model is getting ready for a bathing suit modeling fashion show. First of all, she is so skinny it is hard to look at her brail body. Secondly, how could anyone around her think that she is mentally stable enough to be walking around looking like that. And lastly, how is the makeup artist continuing with her job as this woman is standing in front of her looking like this. Models are theoretically suppose to be these glamourous woman that are examples for other people. Little girls use models as their own role models. I cannot image any parent that would want their daughter to look up to this woman. This woman is sick and yet she is a model and our society turns a blind eye to the issues involved with the modeling business.
THE SOLUTION:
The Dove Movement for Self-Esteem
Their Mission: "Our movement is building a world where women everywhere have the tools to inspire each other and the girls in their lives." -dovemovement.com
"Imagine a world where every girl grows up with the self-esteem she needs to reach her full potential, and where every woman enjoys feeling confident in her own beauty. Imagine the world of possibilities we can open up by helping to build self-esteem in the people we love most."
Dove Evolution Commercial
Wikipedia states that:
Evolution is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto,Canada. The piece was first displayed online on 6 October 2006, and was later broadcast as a television and cinema spot in theNetherlands and the Middle East.
The advertisement was a critical, popular, and financial success. It won a number of awards in the advertising industry, including two Cannes LionsGrand Prix awards and an Epica D'Or. It has been discussed in many mainstream television programmes and print publications, and the exposure generated by the spot has been estimated to be worth over $150M. Evolution has also spawned numerous unofficial alternate versions, including a title sequence to a BBC sketch show and the short parody Slob Evolution, which has gone on to itself be nominated for a Daytime Emmy Award.
Other Positive Body Image Examples:
Glamour Magazine got a huge stir after adding this image of 20-year-old Lizzi Miller. This beautiful young woman is smiling and seems to be enjoying life regardless of how her body looks. Glamour received repeated praise for this ad. Thousands of woman sent emails and letters thanking them for making them feel better about their bodies. Women were happy that finally the magazines realize that being really thin is not the only way to be beautiful.
Positive Nike Ad:
"Nike has launched a new ad campaign focusing on "real" women - and celebrating big butts, thunder thighs and "shoulders that aren't dainty," according to AdAge. The campaign follows in the wake of a series of Dove ads featuring women from sizes six through 12 that have spawned a flood of criticism and kudos."
2005 "My Butt is Big" Campaign 2010 "My Butt is Big" Revision
Female's First Thoughts on Nike Real Women Campaign
New York Times Opinion
Inventive Marketing
"My Knees are tomboys. They get bruised and cut every time I play soccer. I'm proud of them and wear my dresses short. My mother worries I will never marry with knees like that. But I know there's someone out there who will say to me: I love you and I love your knees. I want the four of us to grow old together. JUST DO IT."