Bodies as Objects in Marketing: How Can We Bring an End to This? Rachel Wahl Michelob Beer Advertisement
According to Wikipedia: Sexual objectification refers to the practice of regarding or treating another person merely as an instrument (object) towards one's sexual pleasure, and a sex object is a person who is regarded simply as an object of sexual gratification or who is sexually attractive. Objectification is an attitude that regards a person as a commodity or as an object for use, with insufficient regard for a person's personality or sentience.
Modern Heineken Beer Commercial
Killing Us Softly 4Here's a clip from Jean Kilbourne's, Killing Us Softly 4, a documentary showing how women are depicted in the marketing industry.
Jean Kilbourne
Check out Katey Duffy's wiki for more information on Jean Kilbourne and Killing Us Softly 4!
After researching the phenomenon of marketing, I have found that most advertisements that depict people as objects involve women. This 100 billion dollar industry effects our society daily. Whether noticing billboards on the highway, reading a magazine or watching commercials on television, we are surrounded by marketing all the time! I believe society has formed a standard of beauty, distorting individual beauty. Many women are depicted in a sexual way to sell a product. Is this right? Should young girls get the message that the fewer clothes they wear the more attractive they will be? I think society needs to develop more organizations that encourage girls to find beauty in themselves. Girls need the confident to be successful in life. No one can reach happiness until they are confident in the body they walk around in everyday. Our generation must bring an end to the media's emphasize on standardized beauty. We all must find beauty in ourselves and cherish it! How We Can Bring An End To This:
The Teen Identity Network is an movement encouraging girls to unleash their true beauty. Their goal is to "encourage professional photographers and filmmakers to help change the way females are portrayed in the media. We want to educate professionals and get them to think twice about the kind of photos or video they take of teen girls. We all are so bombarded by sexualized and objectified images of women every day, that it is easy for any of us to not even realize we could be contributing to the problem, instead of fixing it."
VisitTeen Identity Articleto check out Teen Identity Network's The Sexual Objectification of Women in Media article
Mission
The Confidence Coalition is an alliance committed to:
Promoting self-confidence in girls and women by empowering them to overcome social barriers and inspiring them to reach their greatest potential
Providing networking opportunities for organizations, companies and individuals who build confidence in girls and women;
Encouraging women and girls to be engaged in their communities through active participation in organizations that serve women and girls.
Beyond Beauty for Girls"is an advocacy platform dedicated to building self-esteem and inspiring confidence in girls. Founded on the belief that every girl is uniquely beautiful from the inside out,Beyond Beauty for Girls attempts to redefine the meaning of beauty as it is presented in our modern social culture. By presenting positive messages of empowerment, the truth behind the “perfect beauty” advertised by the media and real life experiences from growing up as a girl in today’s world who struggled with her own self-esteem and body image issues, founder Lindsay Staniszewski motivates and inspires girls and teens to stop obsessing and start living–living for the dreams and goals that each young woman has set for herself."
Check out Beyond Beauty for more information on this organization!
Bodies as Objects in Marketing: How Can We Bring an End to This?
Rachel Wahl
Michelob Beer Advertisement
According to Wikipedia: Sexual objectification refers to the practice of regarding or treating another person merely as an instrument (object) towards one's sexual pleasure, and a sex object is a person who is regarded simply as an object of sexual gratification or who is sexually attractive. Objectification is an attitude that regards a person as a commodity or as an object for use, with insufficient regard for a person's personality or sentience.
Modern Heineken Beer Commercial
Killing Us Softly 4 Here's a clip from Jean Kilbourne's, Killing Us Softly 4, a documentary showing how women are depicted in the marketing industry.
Check out Katey Duffy's wiki for more information on Jean Kilbourne and Killing Us Softly 4!
Killing Us Softly Effect
After researching the phenomenon of marketing, I have found that most advertisements that depict people as objects involve women. This 100 billion dollar industry effects our society daily. Whether noticing billboards on the highway, reading a magazine or watching commercials on television, we are surrounded by marketing all the time! I believe society has formed a standard of beauty, distorting individual beauty. Many women are depicted in a sexual way to sell a product. Is this right? Should young girls get the message that the fewer clothes they wear the more attractive they will be? I think society needs to develop more organizations that encourage girls to find beauty in themselves. Girls need the confident to be successful in life. No one can reach happiness until they are confident in the body they walk around in everyday. Our generation must bring an end to the media's emphasize on standardized beauty. We all must find beauty in ourselves and cherish it!
How We Can Bring An End To This:
The Teen Identity Network is an movement encouraging girls to unleash their true beauty. Their goal is to "encourage professional photographers and filmmakers to help change the way females are portrayed in the media. We want to educate professionals and get them to think twice about the kind of photos or video they take of teen girls. We all are so bombarded by sexualized and objectified images of women every day, that it is easy for any of us to not even realize we could be contributing to the problem, instead of fixing it."
Visit Teen Identity Article to check out Teen Identity Network's The Sexual Objectification of Women in Media article
Mission
The Confidence Coalition is an alliance committed to:
Check out Confidence Coalition for more information on this organization!
Or Check Out:
Beyond Beauty for Girls "is an advocacy platform dedicated to building self-esteem and inspiring confidence in girls. Founded on the belief that every girl is uniquely beautiful from the inside out,Beyond Beauty for Girls attempts to redefine the meaning of beauty as it is presented in our modern social culture. By presenting positive messages of empowerment, the truth behind the “perfect beauty” advertised by the media and real life experiences from growing up as a girl in today’s world who struggled with her own self-esteem and body image issues, founder Lindsay Staniszewski motivates and inspires girls and teens to stop obsessing and start living–living for the dreams and goals that each young woman has set for herself."
Check out Beyond Beauty for more information on this organization!